Avangard Gold set a new sales record during Black Friday 2025 on eMAG, reaching around 3 million lei in a single day, the equivalent of 5 kilograms of gold. The result confirms Romanians' growing interest in gold investments, against a backdrop of historic rises in the price of the precious metal.
The range of products, from small bars to packages for experienced investors, reflects the maturing of the market and the growing accessibility of this type of investment. At the same time, the outlook for a rising gold price and sustained global demand strengthen gold's position as an essential tool for financial protection.
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