Romanians' interest in gold investments continues to grow, and it also shows in online buying behaviour. During the Black Friday 2025 campaign, Avangard Gold recorded sales of around 3 million lei on eMAG, the equivalent of 5 kilograms of gold in bars and coins, a sign of an increasingly clear shift towards safe, tangible assets.
This trend is supported by the steady rise in the price of gold and by the global economic and geopolitical context, in which investors seek stability and protection. At the same time, massive purchases by central banks and optimistic estimates of the price trend strengthen gold's position as an essential tool for preserving value.
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