How the gold price is formed
What affects the price of investment gold
The price of investment gold starts with the international market, but it doesn't stop there. Global demand, a product's liquidity and its popularity can make the difference between two bars or coins that look alike.
All the coins and bars Avangard offers are directly linked to the international gold price. That is the basis of the calculation, but each product has its own supply and demand. Highly liquid, fast-selling products have lower margins and a price per gram closer to the spot price. Limited editions or themed series, such as Lunar, can carry higher margins, especially when seasonal demand is high. The more sought-after and rare a product is, the more its price reflects not only the gold but also its market value.
